The promotional artwork for Ang Lee’s 2003 film adaptation of the Marvel Comics character, featuring a stylized image of the titular green behemoth, served as a key visual element in the film’s marketing campaign. This artwork frequently included the film’s title and release date, often employing a distinct, almost painterly aesthetic that differentiated it from other superhero films of the era. One notable version features a close-up of the Hulk’s face, emphasizing his rage and inner turmoil.
As a primary marketing tool, the imagery played a crucial role in establishing the film’s tone and visual identity, generating pre-release buzz and attracting audiences. This artwork represents a specific moment in comic book film history, reflecting the design sensibilities and marketing strategies of the early 2000s. It contributed to the film’s overall cultural impact and enduring legacy, serving as a recognizable touchstone for both fans and critics. It remains a collectible item, sought after by enthusiasts of comic book art and film memorabilia.