Merchandise based on the theatrical film “My Little Pony: The Movie” (2017) encompasses a diverse range of products designed for children, primarily young girls. These products include figurines, playsets, plush toys, and other related items featuring characters and settings from the film. A typical example might be a figurine of the character Princess Twilight Sparkle with a redesigned appearance specifically for the movie, or a playset depicting the underwater kingdom of Seaquestria, a key location in the film’s narrative.
Such film-related merchandise serves several functions. It provides a tangible connection to the movie, allowing children to extend their engagement with the story and characters beyond the screen. These products can encourage imaginative play, fostering creativity and storytelling skills. Furthermore, the release of movie-themed merchandise often coincides with the film’s promotional campaign, contributing to the overall marketing strategy and generating excitement around the theatrical release. This product line extends the brand’s reach and reinforces its presence within the children’s entertainment market.